About Meta Platform
The About Meta Platform is Meta’s main corporate site, providing information about the company’s initiatives, community, products, and services. It also serves as a hub for critical communications, tailored for users. As Meta’s primary marketing and communications (marcomms) channel, it plays a crucial role in shaping the world’s understanding of the company.
SEO, Search, GSAP, Web
The About Meta Platform plays a vital role in shaping brand sentiment and how the world perceives Meta. As the company evolved—particularly with its shift toward the metaverse and immersive digital products—the platform transformed alongside it. SEO is a major priority, ensuring we capture and educate as much interested traffic as possible.
I led all Comms-driven initiatives on the About platform, playing a key role in shaping its design system, libraries, and componentry used across Meta’s main web properties. I also designed and developed immersive experiences, bringing innovation to these initiatives.
Things to keep in mind
The Reasoning
Create a central hub for users to access key company information.
Top-down initiative to strengthen Meta’s web presence and establish it as a legitimate, authoritative brand.
Enhance company sentiment and build user trust through transparency and accessibility.
THE DYNAMICS
As the main corporate site, it sets the precedent for the style and tech stack used across supporting sites.
Scalable componentry is essential to accommodate and unify supporting sites.
Multiple key content owners span across marketing, comms, policy, and other teams, requiring a flexible and collaborative system.
The Goals
Empower users to find trust-inspiring information about Meta.
Enable users to explore new products and avenues of innovation.
Increase brand sentiment metrics through transparency and engagement.
The Context
Supporting sites need design system and tech stack guidance to maintain consistency.
Desire to migrate and merge corporate sites under the About Meta Platform for streamlined management and unified user experience.
Let’s conceptualize
Our brand partners invested significant time and effort in defining Meta’s brand, and it was crucial for us to translate that vision to the web. Key elements like perspective, depth, custom gradients, and white space played an essential role in executing the brand styling accurately and creating a cohesive user experience.
Results
The About Meta Platform has a proven track record of success, reaching millions of users daily and significantly boosting brand awareness. Over the years, it has consistently met and exceeded its goals, serving as a key driver in shaping public perception and engagement with Meta’s initiatives.
UNAIDED BRAND AWARENESS
+50%
AIDED BRAND AWARENESS
+80%
Bounce Rate
19%
Time Spent
~3min
Design and Engineering Lead for Web @Meta
Bay Area California
Featured Work
006 /007
Company
Meta Platforms
Involvement
- Product Design
- Front-end Eng
- UI/UX Design
Project Info